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Workshops

Marketing for Mere Mortals

Tue January 20, 2026
10:00 am - 11:00 am
$30.00

You may be able to receive this Workshop free of charge. Create an account or login to your dashboard to check your eligibility.

Marketing for Mere Mortals: Authentic Connection & Growth 


Feel like marketing is a soulless grind? This workshop is for small business owners who want to skip the social media noise and connect authentically with real people. Learn why person-to-person marketing outshines digital hype for small businesses in BC, how to craft a genuine story, and practical ways to spread the word without feeling salesy. From effective business cards to networking that feels natural, you’ll gain tools to build meaningful business relationships that work for you. 

Learning Outcomes:

  • Why Person-to-Person Marketing Works Better
  • Finding Your Marketing Style
  • The Foundations: Who & Why Before How
  • Practical, Sustainable Marketing Strategies
  • Measuring What Matters
  • Building Your Minimum Viable Marketing Plan

Presenter:

JENINE LILLIAN
Jenine Lillian

Bio: Jenine Lillian (Jenine, they/them) is an #ActuallyAutistic neurodiversity consultant and educator, artist, writer, and librarian. For three decades, Jenine has taught information literacy and professional development in the United States and Canada. After receiving a very late-in-life diagnosis of Autism Spectrum Disorder (ASD) and Dyslexia, Jenine started their neurodiversity consultancy to raise awareness, reduce stigma and increase inclusion for neurodiversity and other invisible disabilities. Jenine is proud to be a certified supplier through the Inclusive Workplace and Supply Chain Council. Connect and collaborate with Jenine by emailing info@jeninelillian.com.

Jenine lives in the West Kootenays, BC, Canada where they can be found making art, talking with folks on sidewalks, birdwatching, building community through volunteering, and practicing self-care. You can connect with Jenine at info@jeninelillian.com and explore their website at www.jeninelillian.com.

Upcoming Workshops

Negotiation of Contracts
Tuesday Feb 3, 2026
12:00 pm to 1:00 pm
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Sales / Client Acquisition
Wednesday Feb 4, 2026
11:00 am to 12:00 pm
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Instagram Analytics
Thursday Feb 5, 2026
11:00 am to 12:00 pm
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Self-Care for Solopreneurs
Tuesday Feb 10, 2026
10:00 am to 11:00 am
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Header Photo: Kelowna BC
CONTACT
Community Futures British Columbia
myCommunityFutures
33163 2nd Ave
Mission BC V2V 6T8
Phone 1-604-289-4222
Email information@communityfutures.ca
Mon to Fri: 8:30am to 4:30pm

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ABOUT COMMUNITY FUTURES BRITISH COLUMBIA
CFBC is the provincial association for the Community Futures Development Corporation. Since 1992 we've been fostering entrepreneurship and economic development in rural BC through our 34 member offices. Learn More.

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We are grateful to live and work with people from across many traditional and unceded territories, covering all regions of British Columbia. We are honoured to live on this land and are committed to economic development and growing small businesses together.
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