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Workshops

Create a Strategic Marketing Plan

Tue November 12, 2024
2:00 pm - 4:00 pm
$49.00

You may be able to receive this workshop free of charge. Create an account or login to your dashboard to check your eligibility.

In a survey of 1,000 marketers worldwide by Rakutan Marketing, respondents estimated they waste an average of 26% of their budgets on ineffective channels and strategies. About half of respondents said they misspend at least 20% of their budgets.

A few pessimists - just 2.9%- believed they are squandering more than 80% of their marketing dollars.

In this workshop, you will start creating a strategic marketing plan by going back to the basics. Using the 4 P's, Cindy and Anna will help you identify your Product/Service, the problem you solve, the benefits, who your product is targeted to (Target Market), what message resonates with them, and identify your brand. Then we move to Price, and ensure your price first is profitable, and then strategically aligned with your target market and your brand. Then we identify the strategic way in which you sell your products (Place). We then identify your promotional strategy, optimized to your goals, budget, and brand. Finally we go the extra step that no one else will, we help you learn how to measure your marketing and make sure you adjust.  

Learning Outcomes:

 This workshop helps take the mystery out of marketing for most attendees, and helps the participant know what will work and what optimized marketing is. 

Presenter:

ANNA HARRISON AND CINDY PIVA
Thrive Business Strategies
Anna Harrison and Cindy Piva

Bio: Anna Harrison is a successful entrepreneur with a strong background in business and leadership.
For 32 years Anna owned and operated Genesis Holding Co. Ltd, a multi faceted business including a retail and service boutique. After selling her business, Anna transitioned to working with business owners and individuals to partner with them to achieve greater success in their businesses and personal lives.

As a member of the Professional Business Coaches Association (PBCA) and founding member of the Global Alliance for Professional Leadership Development (GAPLD).
Anna is a Certified Professional Business Coach and a Leadership Development Coach.
She partners with business owners, leaders, and non profit organizations to help them recognize and achieve their potential by seeing the possibilities, setting goals, and executing their game plan. With a focus on business and leadership development, strategic planning, implementation, sales and marketing strategies, and team building

Anna believes in giving back to her community and the organizations that she is passionate about and has held many volunteer positions, including president of the Chamber of Commerce, board member with the Kamloops Central Business Improvement Association, Marketplace Leaders leadership team, Motion Church leadership team and many positions with Rotary, including president, district public image chair, assistant district governor as well as facilitating leadership training for over 2000 presidents elect.

Anna has been recognized in the community and has won a number of awards both personally and professionally, some of which are Chamber of Commerce – Business of the Year, Chamber of Commerce finalist – Business Person of the Year, Business and Professional Women’s Club – Woman of the Year, RBC finalist – Women Entrepreneur of the Year, Rotarian of the Year and Presidents award, KTW Reader’s Choice awards for coaching and consulting and most recently the PBCA Coach of the Year.

Anna enjoys travelling, reading, and spending time with family and friends.


Cindy Piva is the owner and founder of Thrive Business Strategies (established in 2009). She has a Bachelor of Commerce from UBC (B Comm), is a Certified Professional Master Business Coach (CPMBC), a founding member of the Global Alliance for Professional Leadership Development (GAPLD) and is a Certified Professional for Leadership Development (CPLD). She is also a Certified Extended DISC trainer.

In her former business, Cindy owned and operated Pineridge Golf Course, developing and building the golf course, and then owning and operating it for over 20 years.
After selling Pineridge Golf Course, Cindy took further training through the Professional Business Coaches Alliance (PBCA), an organization that upholds some of the highest standards for business and leadership coaching, and has become a Certified Professional Master Business Coach.
She now works with leaders, business owners, and CEOs, of all types of organizations to help them define their purpose, align their core values, streamline their operations, proactively plan their organizations strategically, grow as leaders, and implement focused best business practices customized to their unique needs. For non-profits, she is mindful of helping organizations plan for the future, thrive through purpose, involve volunteers, create effective teams, and improve fundraising, while ensuring all stakeholders are included in the process.
She loves giving back, is a past-president of Kamloops West Rotary, and is currently the District Trainer for District 5060. She has trained over 2000 presidents-elect in leadership through her service as a President Elect Training Seminar (PETS) training leader and facilitator. She has been honoured with the Rotarian of the Year and President’s Award from her club as well as the District Governor’s Citation for Distinguished Service Award from District 5060, and most recently, was awarded the Harold R Henderson Award for service in the district. She also serves as a director on the boards of the Kamloops Chamber of Commerce, the Kamloops Hospice Association, and Kamloops West Rotary. Cindy has also been recognized professionally and received “Coach of the Year – Western Region,” an esteemed award from her peers at the Professional Business Coaches Alliance of North America. Most recently, she was given the “Hall of Fame” Award for her service in PBCA Canada. And as a Business, Thrive has received the KTW Reader’s Choice Award for Best Coaching and Consulting Firm.

Cindy also enjoys travelling, curling, kayaking, paddle boarding, hiking, and spending time with her family.

Header Photo: Kelowna BC
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