Intro to SEO & Analytics - Workshop 7 - Marketing in the Digital Economy Series
Wed October 23, 2024 12:00 pm - 2:00 pm
$49.00
You may be able to receive this workshop free of charge. Create an account or login to your dashboard to check your eligibility.
SEO is an opportunity to increase your digital presence through unpaid search results on the internet. Leads from SEO are eight times more likely to become paying customers than those generated through traditional ad campaigns.
68% of all online activities start with a search engine
As many as 46% of all Google searches are local
Learn the fundamentals of search engine optimization (SEO) and how to utilize them in order to grow the quality and quantity of website traffic and ultimately increasing the visibility of a business presence in the digital economy - examine analytics and how they are used for the discovery, interpretation, and communication of meaningful patterns in data - how to improve digital presence through unpaid search results on the world-wide web and how to utilize that analytic information to apply data patterns towards effective business decision making.
Learning Outcomes:
In this workshop you will:
Learn the fundamentals of SEO and how to utilize them to grow the quality and quantity of website traffic
Learn how to increase the visibility of a business presence in the digital economy
Understand how to examine analytics and how they are used for the discovery, interpretation, and communication of meaningful patterns in data
Learn how to improve digital presence through unpaid search results on the world-wide-we
Understand how to develop an insight for utilizing company analytic information to apply data patterns towards effective business decision making
Bio: Serena Neumerschitsky is Owner and Principal Consultant of SEA45 Compliance, Consult & Creative, a Canadian Digital Marketing & Management Firm that coaches small businesses, not for profits, government projects, and educational institutes through navigating, optimizing, and streamlining business identities in the digital economy.
As a lover of all things design and mentoring Serena has a degree in Fashion, Design and Technology, from The Wilson School of Design, and has shared that knowledge building and teaching Design and Technology programs at The Wilson School of Design, LaSalle College Vancouver, Okanagan College, and North Island College.
Before devoting herself to education and entrepreneurism full time, Serena spent a decade in apparel working with brands such as MEC, Cannondale, Sugoi, Sport Chek, Atmosphere, Canadian Tire, Mark’s, Diadora, McKinley, Firefly, Huntshield, Woods, Outbound, Bootlegger, David Suzuki, Vancouver Canucks and many more.
Community Futures British Columbia
myCommunityFutures
33163 2nd Ave
Mission BC V2V 6T8 1-604-289-4222 information@communityfutures.ca
Mon to Fri: 8:30am to 4:30pm
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ABOUT COMMUNITY FUTURES BRITISH COLUMBIA
CFBC is the provincial association for the Community Futures Development Corporation. Since 1992 we've been fostering entrepreneurship and economic development in rural BC through our 34 member offices. Learn More.
RECONCILIATION STATEMENT
We are grateful to live and work with people from across many traditional and unceded territories, covering all regions of British Columbia. We are honoured to live on this land and are committed to economic development and growing small businesses together.
1-604-289-4222
information@communityfutures.ca
