Websites as a Digital Identity - Workshop 5 - Marketing in the Digital Economy Series
Wed October 9, 2024
12:00 pm - 2:00 pm
$49.00
You may be able to receive this workshop free of charge. Create an account or login to your dashboard to check your eligibility.
Did you know?
- Over 80% of Canadians prefer to purchase products from a .ca domain.
- There are many economic and user-friendly website builder platforms available – you no longer need a website developer to make your site for you!
- 75% of consumers admit to making judgements on a company's credibility based on the company's website design – but there’s lots of great, and free, templates to choose from.
Workshop Outline:
- Learn how to create a digital presence through a registered business website.
- Understand the importance of a domain name, and how to get one.
- Learn optional website programs and sales platforms ranging from Shopify to Weebly to Wix, and which one will best suit the needs of each business, its online presence, and customer base.
- Learn how to initiate a branded website with the host of your choosing, link your registered business domain name, and explore the range of templates and design concepts available to you through online website development.
Learning Outcomes:
Throughout this workshop you will:
- Learn how to create a digital presence through a registered business website.
- Understand the importance of a domain name, and how to get one.
- Learn optional website programs and sales platforms.
- Learn how to initiate a branded website with the host of your choosing.
Presenter:
SERENA NEUMERSCHITSKY
SEA45 Compliance, Consult & Creative
Bio: Serena Neumerschitsky is Owner and Principal Consultant of SEA45 Compliance, Consult & Creative, a Canadian Digital Marketing & Management Firm that coaches small businesses, not for profits, government projects, and educational institutes through navigating, optimizing, and streamlining business identities in the digital economy.
As a lover of all things design and mentoring Serena has a degree in Fashion, Design and Technology, from The Wilson School of Design, and has shared that knowledge building and teaching Design and Technology programs at The Wilson School of Design, LaSalle College Vancouver, Okanagan College, and North Island College.
Before devoting herself to education and entrepreneurism full time, Serena spent a decade in apparel working with brands such as MEC, Cannondale, Sugoi, Sport Chek, Atmosphere, Canadian Tire, Mark’s, Diadora, McKinley, Firefly, Huntshield, Woods, Outbound, Bootlegger, David Suzuki, Vancouver Canucks and many more.