Digital Design and the Logo - Workshop 4 - Marketing in the Digital Economy Series
Wed October 2, 2024
12:00 pm - 2:00 pm
$49.00
You may be able to receive this workshop free of charge. Create an account or login to your dashboard to check your eligibility.
- A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition – and a very important part of branding.
- Digital logos and story telling visuals are influenced by social, economical, political, and technological factors of the ever-growing digital economy.
- You can build your own logo without having a design degree through programs like Canva and PIXLR.
- It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave – digital branding is a big part of that first impression.
Learn to assess digital logos and story telling visuals, how they correlate to digital brand development and digital marketing, and discuss how these are influenced by social, economical, and political factors of the ever-growing digital economy - learn how to build out your very own branding with a special understanding of visual messaging, how to produce digital logos, as well as assets and their specifications.
Learning Outcomes:
Joining in this workshop will help you:
- Know your way around digital logos and storytelling visuals, and how they correlate to digital brand development and digital marketing.
- Understand the PEST analysis and how brands are influenced by social, economic, and political factors of the ever-growing digital economy.
- Learn how to build out your very own branding with a special understanding of visual messaging.
- Learn how to produce digital logos, as well as assets and their specifications.
Presenter:
SERENA NEUMERSCHITSKY
SEA45 Compliance, Consult & Creative
Bio: Serena Neumerschitsky is Owner and Principal Consultant of SEA45 Compliance, Consult & Creative, a Canadian Digital Marketing & Management Firm that coaches small businesses, not for profits, government projects, and educational institutes through navigating, optimizing, and streamlining business identities in the digital economy.
As a lover of all things design and mentoring Serena has a degree in Fashion, Design and Technology, from The Wilson School of Design, and has shared that knowledge building and teaching Design and Technology programs at The Wilson School of Design, LaSalle College Vancouver, Okanagan College, and North Island College.
Before devoting herself to education and entrepreneurism full time, Serena spent a decade in apparel working with brands such as MEC, Cannondale, Sugoi, Sport Chek, Atmosphere, Canadian Tire, Mark’s, Diadora, McKinley, Firefly, Huntshield, Woods, Outbound, Bootlegger, David Suzuki, Vancouver Canucks and many more.
1-604-289-4222
information@communityfutures.ca
