Target Markets & the Modern Pitch - Workshop 3 - Marketing in the Digital Economy Series
Wed September 25, 2024
12:00 pm - 2:00 pm
$49.00
You may be able to receive this workshop free of charge. Create an account or login to your dashboard to check your eligibility.
- A target market is a group of people with shared characteristics.
- Identifying a target market allows marketers to focus on those most likely to purchase the product.
- An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does – and it better helps you convey your business and brand message.
- A good elevator pitch should take less than a minute, or less than an elevator ride, hence the name elevator pitch.
Learning Outcomes:
- The ability to examine digital business branding development and digital marketing methods.
- Identify business plans, mission statements, and the value of storytelling.
- Know how to analyze who your target market is.
- Ultimately, you will learn how to build out a comprehensive “elevator pitch” that communicates your small business marketing story for your intended digital target market.
Presenter:
SERENA NEUMERSCHITSKY
SEA45 Compliance, Consult & Creative
Bio: Serena Neumerschitsky is Owner and Principal Consultant of SEA45 Compliance, Consult & Creative, a Canadian Digital Marketing & Management Firm that coaches small businesses, not for profits, government projects, and educational institutes through navigating, optimizing, and streamlining business identities in the digital economy.
As a lover of all things design and mentoring Serena has a degree in Fashion, Design and Technology, from The Wilson School of Design, and has shared that knowledge building and teaching Design and Technology programs at The Wilson School of Design, LaSalle College Vancouver, Okanagan College, and North Island College.
Before devoting herself to education and entrepreneurism full time, Serena spent a decade in apparel working with brands such as MEC, Cannondale, Sugoi, Sport Chek, Atmosphere, Canadian Tire, Mark’s, Diadora, McKinley, Firefly, Huntshield, Woods, Outbound, Bootlegger, David Suzuki, Vancouver Canucks and many more.
1-604-289-4222
information@communityfutures.ca
