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Workshops

Social Media and Content Creation - Marketing in the Digital Economy Series

Wed April 3, 2024
12:00 pm - 2:00 pm
$49.00

You may be able to receive this workshop free of charge. Create an account or login to your dashboard to check your eligibility.

 Did you know:

  • Companies that blog have 434% more indexed pages than those that don't.
  • There are nearly 3.5 billion active social media users.
  • Every 6.4 seconds a new social media account has been created.
  • On average, every social media user has 7.6 social media accounts.
  • Social media users spend around 142 minutes on social media every single day.

Learning Outcomes:

  • Learn how to create a social media presence that conveys your business brand a with an understanding of each platform’s digital asset specifications.
  • Learn how to further that presence through content creation that produces unpaid search results through blogging/vlogging/youtube/podcasts/etc.
  • Understand how to utilize affiliate and influencer marketing.
  • Learn the fundamentals of focused paid advertising through platforms like social media and Google AdWords adverts.

Presenter:

SERENA NEUMERSCHITSKY
SEA45 Compliance, Consult & Creative
Serena Neumerschitsky

Bio: Serena Neumerschitsky is Owner and Principal Consultant of SEA45 Compliance, Consult & Creative, a Canadian Digital Marketing & Management Firm that coaches small businesses, not for profits, government projects, and educational institutes through navigating, optimizing, and streamlining business identities in the digital economy.

As a lover of all things design and mentoring Serena has a degree in Fashion, Design and Technology, from The Wilson School of Design, and has shared that knowledge building and teaching Design and Technology programs at The Wilson School of Design, LaSalle College Vancouver, Okanagan College, and North Island College.

Before devoting herself to education and entrepreneurism full time, Serena spent a decade in apparel working with brands such as MEC, Cannondale, Sugoi, Sport Chek, Atmosphere, Canadian Tire, Mark’s, Diadora, McKinley, Firefly, Huntshield, Woods, Outbound, Bootlegger, David Suzuki, Vancouver Canucks and many more.

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10:00 am to 12:00 pm
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Tuesday Oct 8, 2024
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