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Workshops

Target Markets and the Modern Pitch - Marketing in the Digital Economy Series

Tue April 25, 2023
12:00 pm - 2:00 pm
$49.00

You may be able to receive this workshop free of charge. Create an account or login to your dashboard to check your eligibility.

Learning Outcomes:

Serena will review how to:

  • Examine digital business branding development and digital marketing methods.
  • Identify business plans, mission statements, and the value of storytelling.
  • Analyze who your target market is.

Ultimately, you will know how to build out a comprehensive “elevator pitch” that communicates your small business marketing story for their intended digital target market. 

Presenter:

SERENA NEUMERSCHITSKY
SEA45 Compliance, Consult & Creative
Serena Neumerschitsky

Bio: Serena Neumerschitsky is Owner and Principal Consultant of SEA45 Compliance, Consult & Creative, a Canadian Digital Marketing & Management Firm that coaches small businesses, not for profits, government projects, and educational institutes through navigating, optimizing, and streamlining business identities in the digital economy.

As a lover of all things design and mentoring Serena has a degree in Fashion, Design and Technology, from The Wilson School of Design, and has shared that knowledge building and teaching Design and Technology programs at The Wilson School of Design, LaSalle College Vancouver, Okanagan College, and North Island College.

Before devoting herself to education and entrepreneurism full time, Serena spent a decade in apparel working with brands such as MEC, Cannondale, Sugoi, Sport Chek, Atmosphere, Canadian Tire, Mark’s, Diadora, McKinley, Firefly, Huntshield, Woods, Outbound, Bootlegger, David Suzuki, Vancouver Canucks and many more.

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