Bio: Lou Bowers is a Fractional CMO and marketing and visibility expert who helps business owners stop being the best-kept secret and build marketing that supports where they want their business to go. She brings over a decade of experience marketing small businesses, along with firsthand experience building brands, creating content, leading campaigns, hosting events, and helping entrepreneurs become more confident and recognizable online. Lou is a two-time Best of Kamloops Bronze award winner, has been featured in Times Square and the San Francisco Examiner alongside Mel Robbins, and has been published in She Owns It Magazine and HuffPost. She is also the creator of Networking at Night and the host of The Shine Online Show, where she shares practical advice on visibility, trust, content, and business growth. Known for making marketing feel clear, useful, and far less intimidating, Lou combines strategy with humour, straight talk, and real business experience. She is especially passionate about helping newer entrepreneurs understand what to focus on, show up with confidence, and create marketing that connects with the people they want to reach.