Bio: Betty is an accomplished director-level executive turned results-oriented business coach and consultant and is the co-founder of myCEO.ca. Betty’s background and expertise includes leading and directing highly successful global sales teams, creating successful, sustaining marketing initiatives and leading business operations across a broad spectrum of businesses and organizations, both in the for-profit and not-for-profit sectors. As an entrepreneur and seasoned executive, Betty is an articulate communicator with a career-long track record of leading and developing focused organizations, negotiating complex relationships, and producing bottom line results that help companies grow and evolve.