Expand your professional network and amplify your brand’s visibility with strategic digital networking. In this workshop, you'll learn how to use AI tools for lead generation, managing online interactions, and enhancing your reputation. Dive into the art of creating compelling media pitches designed to grab the attention of journalists and influencers, and discover how to identify the right outlets and contacts to target for press opportunities. Build the skills to grow your digital credibility, foster meaningful connections, and generate impactful publicity for your business.  

 

Enhance Digital Networking Skills: Learn to strategically expand your professional network and amplify your brand’s visibility through effective online interactions.

 

Utilize AI for Lead Generation and Relationship Management: Discover how AI tools can streamline lead generation and help manage relationships with journalists, influencers, and key contacts.

Bio: Serena Smith is the Owner and Principal Consultant of SEA45 Compliance, Consult & Creative, a Canadian Digital Marketing & Management Firm that supports small businesses, not-for-profits, government projects, and educational institutions in developing and expanding resilient, future-ready businesses. Her work goes beyond traditional consulting by integrating Generative Artificial Intelligence (GAI) to help clients navigate, optimize, and streamline their operations in the digital economy.

In addition to private consulting, Serena delivers specialized workshops and advisory services through national programs with Community Futures BC and the Chamber of Commerce Canada. Her facilitation includes work in Accessible Entrepreneurship, Entrepreneurs with Disabilities, PRIDE/LGBTQ2S+ programming, rural and remote business development, and disaster recovery relief initiatives. She is known for her ability to translate complex digital strategies into practical, inclusive tools for diverse communities across Canada.

With a deep love of design and mentorship, Serena holds a degree in Fashion, Design and Technology from The Wilson School of Design, writing and teaching design and technology programs at The Wilson School of Design, LaSalle College Vancouver, Okanagan College, and North Island College. Serena is also the Co-Founder and Founding President of North Island Cannabis, Vancouver Island’s first licensed cannabis retailer.

Before devoting herself to education and entrepreneurship full time, Serena spent a decade in the apparel industry working with brands such as MEC, Cannondale, Sugoi, Sport Chek, Atmosphere, Canadian Tire, Mark’s, Diadora, McKinley, Firefly, Huntshield, Woods, Outbound, Bootlegger, David Suzuki, and the Vancouver Canucks.