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Workshops

Shine Online: Helping Small Businesses Stand Out

Tue October 28, 2025
10:00 am - 12:00 pm
$60.00

You may be able to receive this Workshop free of charge. Create an account or login to your dashboard to check your eligibility.

Shine Online is your chance to step out of invisibility and into the spotlight. This high energy online workshop gives entrepreneurs the tools, strategy, and confidence to show up consistently, create content with ease, and attract the right clients. If you are ready to stop being the best kept secret, this is where it begins.

 
Visibility drives growth. Studies show that 82% of consumers are more likely to trust a business when its leaders are active on social media. Visibility builds credibility, which leads directly to more inquiries and sales.
 
Consistency wins. Businesses that post consistently on social media experience have a 2x higher engagement rate and up to 3.5x more website traffic compared to those that post irregularly.
 
Video leads the way. Social video generates 1200% more shares than text and image content combined, making it one of the most powerful tools to boost reach and visibility.

Learning Outcomes:

  • Clarity and confidence in how to show up online so you feel seen as the go-to in your industry.
  • A simple content system you can put into action right away, saving time and energy while keeping your marketing consistent.
  • Fresh media for your business including photos and short videos captured during the session, so you leave with content ready to post.
  • Personalized coaching through hot seat sessions that tackle your specific visibility challenges.
  • Proven visibility strategies that help you attract clients and opportunities without feeling salesy or overwhelmed.
  • Community support and connection with other entrepreneurs who are also building their brand presence.
  • Momentum and accountability so you finally take the step from planning to posting with confidence. 

 

 

Presenter:

LOU BOWERS
Lou Bowers

Bio: Lou Bowers is a marketing and visibility expert who believes nobody can buy from the best kept secret. For over five years she has helped entrepreneurs get eyes on their businesses with strategies that are creative, simple, and actually fun to use. Lou has been featured in HuffPost, She Owns It Magazine, and even lit up a Times Square billboard. She is the founder of Networking at Night, the Marketing Manager of Standard Office Space, and a proud recipient of both the Best of Kamloops Bronze award and the Canada Choice Award. When she is not coaching business owners on how to shine online, you can usually find Lou hiking with her kids, hanging out with her dog, or hunting down the best thrifted treasure she can get her hands on.

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Header Photo: Kelowna BC
CONTACT
Community Futures British Columbia
myCommunityFutures
33163 2nd Ave
Mission BC V2V 6T8
Phone 1-604-289-4222
Email information@communityfutures.ca
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ABOUT COMMUNITY FUTURES BRITISH COLUMBIA
CFBC is the provincial association for the Community Futures Development Corporation. Since 1992 we've been fostering entrepreneurship and economic development in rural BC through our 34 member offices. Learn More.

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We are grateful to live and work with people from across many traditional and unceded territories, covering all regions of British Columbia. We are honoured to live on this land and are committed to economic development and growing small businesses together.
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